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News Letter Design

 

Newsletter Guidelines

Be Visible Graphics Department can create any newsletter to your exact personal specification :

The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value. The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. In this article, we’ll discuss some guidelines for designing and distributing email newsletters. Each point will be accompanied by both good and bad examples.

This is an important step in convincing users that your newsletters are interesting and that they would benefit from signing up.

TELL USERS WHAT THEY WILL GET

Before asking users for their details, tell them what they will receive, and identify the benefits of signing up. If you mention that the newsletters will include exclusive offers and deals, make sure to keep the promise. In addition, let users know how often they will receive the newsletter: weekly or monthly.

Content Of Newsletter Based on our user testing, we found that people look at three things when they receive a newsletter: The sender, to see if it is from someone they know. The subject line, to see if it is of interest to them. The date, to see if the communication is up to date.

WRITE AN ATTRACTIVE SUBJECT LINE

One way to encourage users to open your newsletter is to write a subject line that grabs their attention. If you are offering some sort of deal in your newsletter, try to avoid generic appeals in your subject line (for instance, Game July newsletter subject line: “Sizzling Summer Deals”). Instead, mention specific offers, such as Dorothy Perkins November Issue: “25% Off Just for You”. Also, be realistic about your offers, and avoid making them sound too good to be true. Users are skeptical about subject lines like “Get 1000 Extra Points” because they know they will often have to spend a lot to get those points.

PROVIDE USEFUL AND WELL-WRITTEN CONTENT

A newsletter should contain information that users would not normally research on their own. Users take seconds to scan for topics of interest to them before deciding whether to spend more time reading the newsletter.

MAKE CONTENT RELEVANT TO YOUR READERS

Make your newsletter’s content as relevant to your readers as possible, whether through offers, products or images. Superfluous content will add no value and simply be ignored. You could also provide customized content. Personalization can be done in one of two ways: Asking users for more (optional) information when they sign up. Implicitly recording what they buy and view on your website.

Newsletter Design

Design your newsletter to suit its chief purpose. If the main objective is to announce a new product or promote a particular service, you may want to focus the newsletter entirely on this product or service. Good examples are Apple in promoting its new iPhone 3GS.

newsletter designs

For examples on previous work please click here