The 9 Steps in designing a flyer...
Flyer Design Tips from Be Visible Graphic Design Department in Nelspruit ,Mpumalanga.
A flyer is only as good as the attention it grabs. Event flyers especially have to stand out, since they're usually competing with a sea of other flyers. This article will focus on ways to make yours more attention-worthy.
Visit a spot where there are lots of flyers. It's best to visit a spot where event flyers tend to get posted, not the laundromat, where it's mostly babysitting, housecleaning, and appliances for sale. Scan the flyers and note which ones stand out to you the most. Take a closer look: What made those flyers stand out to you? Keep that in mind as you continue with these steps.
Use the largest paper format that your printer can handle or the biggest enlargement you can afford from a print shop. Size matters, especially among a flurry of other flyer's.
Use brightly colored paper. Neon paper will grab the most attention on its own, but it can overpower the text or pictures. Consider using a color that's bright but still soft enough to create contrast with dark ink (e.g. sky blue). Or, if you do stick with a neon color, use a dark color for the text and images.
Choose a striking picture. The picture you choose will depend on your audience, but no matter what, make sure it has high enough contrast and saturation that it "pops"
Choose a striking picture. The picture you choose will depend on your audience, but no matter what, make sure it has a high enough contrast and saturation that it "pops"
Avoid clutter. It's tempting to cram every square inch of the flyer with words and graphics, but sometimes having "whitespace" around your headlines and images can make them stand out better.
Make sure the flyer can be seen from a distance. Test your flyer by hanging it up and taking 4-5 big steps back- you should be able to read the headline from this distance.
Post your flyers early, at least one week before your event. This will ensure that your poster is posted before others, and help publicise your event early on. Check back later and re-post your flyer if necessary
Plan any big events a month or 2 before you start handing out flyers to make sure that everything is planned.
Give your logo design concept to the Be Visible Graphics Team in Nelspruit , Mpumalanga and we will make sure you stand out in the crowd through a consistent professional graphic design.
Award winning graphic design studio in Nelspruit, South Africa !