Many business owners, be it experienced or newfound, have had trouble to determine which marketing strategies would be best for their line of business. Thousands of Rands are often spent on billboards, magazine adverts or radio adverts, only to be futile in respect to reaching your intended target market.
This article will give you the 5 best tried and tested methods of marketing in today’s fast paced world, focusing on the countless clients who all resort to the technology they have at their fingertips…
It has been proven through surveys that used the data collected from a wide array of people that over 80% of today’s consumers mainly use the internet to find companies, accommodation, restaurants and just about anything they need.
Here are 5 Sure ways to Master Online Marketing:
Have a striking website!
It’s sad but true that today’s consumers value an online presence of any kind of business very highly. Very few families in this era are without internet in some form or another, be it a PC at home, tablets, iPads or smartphones; this has made the access to just about any information highly accessible and almost too convenient. If you need to know something, you’re more than likely going to “Google” it first. The search engine that has taken over this generation is not only an amazing advancement in technology, it has revolutionised the way people obtain information.
If you don’t have a website, you might as well be invisible! Take the following as an example: A family wants to book a vacation in the Lowveld but don’t know which place would be the best, so they go online and type in “Accommodation in Mpumalanga”… If you don’t have a website for your lodge, hotel or guesthouse, this family, along with thousands of other holiday seekers, will not even know that you exist.
Let Professionals Design it!
This brings me to the second marketing tip. It doesn’t help if you have a plain one-page website with little to none interactive features or one that is not user friendly at all. Help your business to thrive by hiring professionals to build you a top of the notch website that has all the bells and whistles necessary to bring in the bacon. After all, they are the experts and know exactly what it takes to build the best kinds of websites.
One-pages might be informative or comprehensive, but the bounce rate on these websites is terrible, that’s if people happen to land on them. Coming across a one-page website is already unlikely, seeing as the Google “bot” would most definitely rank bigger 5-page websites relevant to said one-pagers higher on Google’s SERP (Search Engine Results Page), because the more content your website has, the more likely it is that Google will pick it up.
Sign Up for SEO!
Statistics show that most people only ever click on the links that appear on the first page of Google’s SERP. In other words, if your business has plenty of competition and their websites are maintained monthly in terms of SEO (Search Engine Optimisation), the chances of your website making the first page is also highly unlikely. It’s a dog-eat-dog world out there, so if you want to run with the big dogs, this is the way to go.
Online Marketing companies that focus on designing websites hardly ever builds a website without signing it up for SEO as well, after all, what’s the use of owning a Porsche if no one even knows about it? Trust the true geeks with their IT knowledge of the best and most accurate programs to determine which keywords pertain best to your industry and to make sure that, if people ask Google to show them companies, hotels or restaurants in your area, your website will be on the top of the list for them to choose from.
Unique Content, Backlinks and Blogging!
Now that your clients and consumers are rolling in and business is booming, you sure want to keep it that way, so how do online marketing companies keep up the great rankings of your website? They blog. Put simply, there are dedicated copywriters at said companies trained to take the keywords specific to your website and write articles wherein these words appear, then they publish it online, either on your website or elsewhere, incorporating links to your site in the article which keeps directing internet traffic to your site, so you just need to relax and watch your business bloom.
Backlinking is another sure way of sending traffic to your website, but there’s a right and a wrong way to do it. If someone offers you an insane amount of traffic for a dirt cheap price, you can be sure that they’ll be practicing what we call “Black Hat SEO”. It might work for a week or so, but it’s not good for your website, which means it’s not good for your business. Google is smarter than you think and will penalise your website the minute it picks up these illegal links; same goes for duplicate content, so rather trust the qualified copywriters to write 100% unique content that’s not generated by a robot.
Share & Socialise!
The term “Facebook” might be an annoyance in your life, but platforms like Facebook, Twitter and even Google Plus are insanely helpful when it comes to increasing positive marketing statistics. These types of Social Media Platforms are visited by thousands of people on a daily basis and making your business visible on these platforms could mean the difference between being “on the map” or not.
Let’s say that you already have a Facebook account for your company but you don’t have time to do the up-keeping, well have no fear – professional online marketing companies will take on a good amount of your social media as a part of the SEO package, and if you would prefer to write your own blogs, they’ll give you professional social media training to give you the best tips on how to do it in the most effective way. Sign Up today!
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