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The art of a great newsletter

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Let’s get right into it: A successful newsletter is the one that packs the right kind of punch. Using a combination of a stunning layout, an attention grabbing subject line, and relevant content that informs readers about things they didn’t know before. By using this combination correctly you would be able to create a memorable newsletter that will leave readers in excited anticipation for the next one.

At Be Visible Nelspruit our Nelspruit graphic designers know how to bring a newsletter to life and transform it from a tool for simple advertising into a marketing piece of art. Be Visible Nelspruit’s graphic designers are newsletter specialists and their creativity shines through when they are designing. When done correctly the newsletter can be a powerful piece of weaponry in your marketing arsenal.

Newsletter designing

 

There are a number of components that you can use to make your newsletter work for you. It is important to remember that when using a newsletter you should not be focusing solely on selling your products. Selling and advertising techniques should be kept subtle.  The newsletter should be kept light and friendly in order to keep the interest of your readers.

So firstly you need to grab and hold onto your reader’s attention. When you are using email to distribute your newsletter the subject line of your email is the most important aspect you can use to encourage people to open your email. If you start off with a sales pitch people might immediately view your newsletter and all of your future communication sent to them as adverts and in all likelihood send you to the junk mail.  If you are going to use your subject line as a way to sell a product, be creative.

If you decide that you would like to send out a newsletter once a month then be sure to send it out consistently. Make sure that the letter is sent out every month at around the same time. This might sound pedantic to you but believe me it serves a greater purpose. When your readers consistently receive a newsletter once a month it sets a standard for the reliability of your business or organisation. A trust is slowly built up. The clients of Be Visible in Nelspruit have the added benefit of having free bulk emails sent out on time when requested but only if they have a website created and maintained by Be Visible Nelspruit.

Newsletter design

 

Now you know that there is more to a newsletter than just writing out a bunch of advertising snippets on a word document and sending it out sporadically to clients, but of course you already knew that. The newsletter is an important communication tool and an attention grabber when done well. If you have given the reader the option of signing up to a newsletter, send them a personalised thank you. For example if you are a non-profit send a picture of your smiling beneficiaries.

The content is possibly the trickiest and most important part of the newsletter after your reader’s interest has been captured. Did you know that the average person spends only 51 seconds scanning a newsletter? That gives you 51 seconds to engage with your reader and get across the information that you want them to remember. Not much time is it? Don’t start worrying about the 51 seconds just yet. If you structure the content correctly 51 seconds is all you will need. The trick is to keep the content short and to the point and, unlike this blog post, try to use bullet points and blurbs to convey your message instead of long paragraphs.

The content should be kept light and friendly, as if you are a having a conversation with a friend. The types of content you can use include updates about your business and products, upcoming events, photographs, reviews and interesting facts.

newsletter for your company

 

Most emailed newsletters don’t allow for the reader to give feedback. There are both pros and cons to not allowing readers to give feedback. By not allowing feedback you are preventing people from sending you spam or even harassing you. Internet trolls are becoming a popular phenomenon. In case you have never come across this term, an internet troll is someone who likes to start arguments and harass people online, via social media or via email and most times without provocation. These are the pros to not allowing people to have access to the email address used to send out the newsletter. Now for the cons, the biggest one being that you are not able to receive the valuable feedback which people who have taken the time to read your newsletter will send to you.

Each newsletter designed by Be Visible Nelspruit is created according to your needs and there is an endless range of possibilities available for you to choose from. So come around to Be Visible and let us help you to keep your current clients up to date and let us help you expand your client base through the use of a newsletter. 

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