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Business Cards | Business card design

by in Graphic Design
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By Marlet van Wetten

In any business it’s important to have your information constantly on you. No matter how much our technology has grown the business card still remains. It’s a popular and effective marketing tool. The business card is most commonly used along with networking events where you meet prospective clients and suppliers, but optimizing such a great asset as the business card can be done in more ways than one.

The definition of business cards: are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.

In our day and age we don’t add our tax numbers or bank accounts on a business card but the information stays important. Most companies who have VAT numbers will also have them display on their cards. And with our growing social media most cases will have the company Facebook Page.

Here are a few facts on business cards:

  • Business cards originally started out in 15th Century China, they were used to announce one’s arrival to the hostess
  • Originally business cards were called ‘Trade cards’ up until the 19th Century
  • The common weight of a business card varies some by location. In South Africa our Dimensions (mm) are 90 x 50. In the UK it’s 74 x 52 and Japan 91 x 55
  • Meishi is Japanese for 'business card'
  • Another form of business card can also be on a CD which could hold about 35 of 100MB information but may only work on CD-ROM on a computer due to its shape

When designing your business card you need to think what is the exact purpose the card will have to fulfil, it will determine as a recognition tool or if it will be the face of your company. Will it excite the recipient to contact you rather than your competitors? Be Visible can help you design a business card that will be the leader in the pack not only it will be designed towards your business goals, colors and slogans – it will be individual. If your business or company you are employed at have been in existence for a few years or longer we can still use the same trusted recipe or we can refresh the look of the information given on the card like GPS coordinates to your office or add your social media adds like Twitter and YouTube.

Here are an example of a business card that was done by Be Visible:

Niewenhuis Photography BC



Contact us today on 087 231 0120 or 079 109 1062 during office hours or send us an email on This email address is being protected from spambots. You need JavaScript enabled to view it. so that we can get your business growing today.

"Do more than is required. What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following? The extra mile." - Gary Ryan Blair

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Marlet has been working at Be Visible Nelspruit since 2012 and has trained many clients in business blogging and social media. She's currently the Social Media Manager and SEO specialist Follow me on Google+