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Business blogging

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By Marlet van Wetten

Blogging, bloggers, blogs all of these terms are no strangers in this day and age. Daily about 500 blogs alone are started in South Africa and blog have a huge advantage on websites.

I have trained many clients to use the blog section on their business website to their advantage. Blogs can be used for the following reasons:

  1. To gain higher results in the search engines by using keywords you enter in the blog posts
  2. To gain more foot traffic on your website/social media pages
  3. To create a direct media communication with the clients and potential leads out there in the virtual world

Anyone can blog, if I have to set an example it’s like writing a book report for school. You write about a subject related to your business even if it’s just two paragraphs. You can even appoint someone in your business to run and maintain the business blog if you do not have the time yourself. Keywords used in the blog can help placing your website on the first pages of search engines like Google. To do this you have to blog at least three times a week.

What is 'keywords'? Keywords are words that you use in Google to search for something like example “web site designers Nelspruit” there is 4 key words used and Google will generate that into the search results. Most people will click the first 4 result websites thus it is important to use the correct keywords in order to land on the first page search results page.

To gain even more hits you can post the link of your business blog on your business Facebook and Twitter pages. You can add photos, links and videos onto your business blog and it is very simply to do. One of our most successful business bloggers are Eunice of Nieuwenhuis Photography.

Nieuwenhuis Photography


She uses her blog to post her recent photo shoots with clients with a description to each photo shoot. Not only does this give her business a personal touch with marketing but also gaining her a lot more client tele for her type of photography. Eunice also posts her latest blog posts up on her business Facebook page thus gaining more clicks onto her site. Her keywords are also important and with the heavy competition within Nelspruit for photography, her blog posts are helping her website to be on the first pages of Google search results. Her business has grown by using the blogging and social media correctly and to her advantage. You can visit her blog by clicking here

If your business website is lacking a blog or you would like to us to train you in blogging then contact us today on 087 231 0120 or 079 109 1063

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Marlet has been working at Be Visible Nelspruit since 2012 and has trained many clients in business blogging and social media. She's currently the Social Media Manager and SEO specialist Follow me on Google+