SEO expert for the Bevisible Group. Follow me on twitter @louis_schoeman
7 Tips to make SEO easyin SEO
There is quite a bit to SEO. The good news is Search Engine Optimization is not rocket science and here are a few tips that will help people find your content and make it easy for search engines (Google) to index and rank your site.
Lead with good content.
Here is my number one tip for SEO: Provide content that is frequently updated and that people will want to read. Incoming links are very important. Providing people with good content that they will want to read and get something out of ensures that there is a good chance that they will link to that content.
Research your keywords.
Research and plan your keywords well by making use of Keyword Planner and predictive search. Put yourself in the mindset of your target audience. What words will they use to search with and incorporate those words into your content and meta description. Use longtail keywords like: free online jobs / free tips for new mothers / Beds sale in Pretoria. Use the longtail keywords in an easy flowing manner in the meta description.
Provide a good clear title/heading
If SEO is important to you then "cute" titles are out. Titles must grab the attention of the reader. A good title is clear and contain strong keywords. The title must correspond with the contect of the article. Once you've got that title written, make sure it appears in your title tag as well as in your top level heading tags (h1) on your pages.
Search Engines can't read images
Text rather than images is very important for Search engines. Do not block the engine's crawler right at your home page with a flash or image. Remember that search engines can't read images. If you do use images, be sure to add longtail keywords / the Title / or a description to the alt tag of images.
Code your pages with standard, clean and semantic markup.
Cleaner codes are easier to crawl. For example, place your headings within heading tags, paragraphs within paragraph tags, etc.
Getting tricky is not on the cards
Don't try to "trick" your way into more traffic. It includes duplicating pages, links that are hidden and other less-than-honest techniques, It can only result in you getting seriously penalized.
People and Patience
Search engines are dynamic, always updating and re-indexing. It may take some time for content to be indexed after you have made some changes. Remember the people you write for and write what is interesting and useful to them.
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